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Rosemary King

Rosemary is a market research expert with extensive high profile experience of commissioning, setting-up and interpreting international consumer marketing and business development studies. 

After initial training with Research International (RI), where she rose to the position of Account Director, Rosemary was seconded to the Central Office of Information (COI) and, from there, went on to 14 busy years with Shell and Shell International – most recently as Global Head of Consumer and Market Research. With responsibility for qualitative and quantitative studies to support the development of their new products and services worldwide, she also contributed significantly to the UK Market Research Society (MRS) and Independent Consultants Group (ICG), was chair of ESOMAR’s Annual Congress Programme Committee and, for several years, served on the jury of the John & Mary Goodyear Award for International Excellence in Research. 

Specialties: 
Strategy, implementation and interpretation of qualitative and quantitative market research; Running group workshops; Presenting results in person and as insightful management reports. 

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